Management Team

Xiaoming Shao

Managing Director Asia Pacific

As Managing Director Asia Pacific, Shao is tasked with driving the adoption and growth of audience-based targeting across the ever expanding Japan and Asia region. 

Shao joins from Yahoo! Inc. owned Right Media where, as Director, Strategic Account Management, he was responsible for establishing and managing teams in Hong Kong, London, Singapore and Tokyo to support Yahoo!’s global adoption of the advertising exchange platform technology and help drive its exchange strategy. Prior to Right Media Shao was Manager of Partner Professional Services at Overture Japan (Yahoo! Search Marketing), helping both Yahoo! and its publisher clients monetize their inventory via paid search strategies.  Shao has also worked at DoubleClick Japan as Manager of Sales Engineering.

Shao, a native of Shanghai, China, has lived in Japan and NY, and is fluent in Mandarin/Japanese/English.  His wealth of online experience covering search, ad serving, technology, and trading platforms and his 10 years experience in the Asian online industry means he is ideally suited to drive growth in this key market for AudienceScience.

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