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Revenue Science and Digital Advertising Consortium Bring Behavioral Targeting to Japanese Market, Revenue Science Continues to Spread Behavioral Targeting Around the Globe
Behavioral Targeting to Work with Kanji Characters for First Time
NEW YORK (February 28, 2006) — Revenue Science, the global standard in behavioral targeting, and Digital Advertising Consortium Inc. (DAC), a Japanese advertising business integrator that represents major Japanese Web sites including Yahoo! Japan, MSN Japan, and Infoseek, announced today that the two companies have signed an exclusive contract for DAC to deliver Revenue Science's behavioral targeting services to Japanese advertisers and publishers. The agreement extends the international leadership Revenue Science established with UK publishers in 2005 and marks the first time ever that behavioral targeting will be enabled for the Japanese Kanji alphabet.
"We are very pleased to work with Revenue Science to bring this new category of advertising to Japan," said Hirotake Yajima, president and CEO, DAC. "Behavioral targeting represents a growing percentage of all online advertising in the United States and we strongly believe that behavioral targeting will be a fast-growing trend for Internet advertising in the Japanese market in 2006 as publishers seek to increase sales and to enhance the value of their sites."
Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science, who previously worked for Grey in Japan for four years, says the market is ready for behavioral targeting.
"The Japanese advertising market is significant. Online is rapidly beginning to emerge as a major component of the overall plan. From my experience, I'm very confident that both advertisers and publishers are poised to maximize the value of behavioral targeting and that DAC more than meets the criteria we had to select the right partner to help make that happen," he said.
DAC began trial service on select publishers including DAC's original ad network from January 2006, and from April 2006, will start actual service. DAC provides media, operations and technology services to a wide variety of Japanese advertising clients.
"From day one, we have always seen the global Internet as our market, and this agreement with DAC is a strong indicator of not only the success of our efforts to achieve this vision, but also the proven effectiveness of our behavioral targeting technology and services," said Bill Gossman, president and CEO of Revenue Science. "We look forward to helping the Japanese market realize the same benefits that leading publishers and advertisers in the United States and the UK have generated by working with Revenue Science."
About Revenue Science, Inc.
Revenue Science Inc. owns and operates the leading behavioral targeting marketplace, connecting marketers to interested audiences online, and enabling media companies to increase revenue opportunities while creating a better user experience. Revenue Science's clients include Fortune 500 advertisers and premium media properties such as The Wall Street Journal Online at WSJ.com, ESPN.com, Associated New Media, FT.com, Reuters, WashingtonPost.Newsweek Interactive and others. For more information, visit www.revenuescience.com.
About Digital Advertising Consortium Inc.
Digital Advertising Consortium (DAC) is a company integrating advertising business, founded by the several biggest advertising agencies in Japan, such as Hakuhodo DY Media Partners Inc., ASATSU-DK Inc. Based on three main services: Media, Operations and Technology, DAC provides high quality service for both buying and selling online advertising through the large network of websites. For internet media buying and selling, DAC plays a role of media rep to bring together publishers and agencies. DAC represents Japan's major websites: Yahoo! Japan, MSN Japan, Infoseek and many more. For more information, visit en.dac.co.jp.