Revenue Science provides a leading targeting platform and advertising marketplace
that connect people to engaging advertising with the most advanced behavioral and targeting capabilities available.
Press Releases
WhitePages.com to Use Behavioral Targeting from Leader Revenue Science
Business Listings Site Offers Unique Combination of Behavior and Geographic Targeting for Local and National Businesses
NEW YORK (April 6, 2006) — Revenue Science, Inc., the global standard in behavioral targeting, announced today that WhitePages.com has selected the company to provide behavioral targeting capabilities that will enable advertisers to utilize high impact display ads, reaching people who are actively searching for local and national businesses, both during their initial search and subsequent visits. This agreement makes WhitePages.com the first business listings site that will enable this type of behavioral targeting.
WhitePages.com will offer flexible and customizable behavior-based segments ranging from broad, interest-based categories, such as "people who have recently searched travel related business listings," to more narrowly defined segments, such as "people who searched for a travel agent and a car rental company." In order to further refine local marketing efforts, advertisers will be able to overlay geographic city, state, ZIP and keyword targeting on behavior-based segmentation of targeted audiences.
"Because of WhitePages.com's high reach to active online consumers, we can offer significant behavioral- and geo-targeted inventory that can play an important role in an advertiser's overall campaign strategy—whether branding, direct response, or both", said Susie Kang, senior vice president, WhitePages.com Network.
"The first phase of implementation will be to rollout Revenue Science's proprietary technology across the WhitePages.com site," said Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science. "However, as demand increases we look forward to working with WhitePages.com to maximize the value of its audience for advertisers."
About Revenue Science, Inc.
Revenue Science is the only online advertising leader with the science, service and scale that make behaviorally targeted advertising easy to buy and sell. The Revenue Science Behavioral Targeting Marketplace™ connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviorally targeted solutions to the world's top brand advertisers and premium media properties. With clients like The Wall Street Journal Online at WSJ.com, ESPN.com, KelleyBlueBook.com, Guardian.co.uk, Maxim.com, Reuters.com, Univison.com, and WashingtonPost.com, Newsweek Interactive, Revenue Science serves more behaviorally targeted ads than any other company. For more information, visit www.revenuescience.com.
About WhitePages.com
WhitePages.com Inc., a privately held company based in Seattle, provides online directory assistance and contact management services and is the largest provider of free online residential directory assistance in North America. The company's network of sites include www.WhitePages.com, WhitePages.ca, 411.com, PhoneNumber.com, and its 1,300 partner sites including MSN, RealPages.com, SmartPages.com, YellowPages.com and the Yellow Pages Group in Canada.