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Terra Networks Announces New Behavioral Targeting Capabilities Delivered by Revenue Science Inc.
Coral Gables, Fla. (July 7, 2006) — Terra.com, the US Hispanic portal of the Terra Networks global Internet group, has selected Revenue Science to provide behavioral targeting across its network. Revenue Science’s superior technology provides Terra.com a new offering to help advertisers reach their target audiences more effectively and efficiently.
“We selected Revenue Science because of its ability to deliver its sophisticated technology and services to our US Hispanic business as well as throughout our extensive network of 19 country sites in Latin America, the Caribbean and Spain,” stated Fernando Rodriguez, CEO of Terra. “Behavioral targeting has hit its stride as a solid option for marketers and we are excited to include this within our suite of services.”
Recent studies indicate that the majority of marketers are increasingly using behavioral targeting as a way to accurately target distinct consumer groups Fifty-two percent of U.S. marketers are already using behavioral targeting; 17 percent are pilot testing it; and 31 percent expect to begin behavioral targeting by year end.
Behavioral targeting is a customized targeting solution for advertisers to reach valuable audience segments on Terra. These segments range from automotive enthusiasts, men, women and youth, as well as frequent, premium visitors to Health and Personal Finance sections of the site.
“Being selected by Terra Networks, one of the world's largest electronic media companies, is a great validation of Revenue Science’s industry leadership, as well as our role in driving international adoption of behavioral targeting,” said Brad Hefta-Gaub senior vice president of media operations for Revenue Science. “We are confident that our ability to deliver the most sophisticated targeting available in both Spanish and English will enable Terra to offer its advertisers great new opportunities to reach their audiences.”
The Interactive Advertising Bureau recently announced a 38 percent projected increase in internet ad spending. Terra anticipates this growth by offering even greater value to U.S. Hispanic marketers with Revenue Science’s capabilities. Behavioral targeted online ad spending, in particular, is projected to reach 1.2 billion in 2006 and $2.1 billion by 2008. “We are delighted to provide the substantial reach of our network to leverage behavioral targeting capabilities for marketers,” added Rodriguez.
About Revenue Science, Inc.
Revenue Science is the leader in behavioral targeting for brand and search advertising that connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviorally targeted solutions to the world’s top brand advertisers and premium media properties. Revenue Science serves more behaviorally targeted ads than any other company in the world. For more information, visit www.revenuescience.com.
About Terra Networks S.A.
Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates some of the most popular Web sites in the United States, Spain and Latin America, and is the largest access provider in Spain and Latin America.
Terra.com is the U.S. Hispanic arm of the Terra Networks group providing portal and value-added services to Spanish speaking users in the U.S. Terra is a leader in the U.S. Hispanic online market according to comScore Media Metrix and Nielsen/NetRatings.