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Press Releases
Gannett Selects Revenue Science as New Behavioral Targeting Partner
Advanced Targeting to be Available on 100 News Web Sites
NEW YORK (September 25, 2006) — Gannett Co., Inc., the leading international news and information company that publishes 90 daily newspapers and owns 23 TV stations in the U.S., announced today that it has selected Revenue Science as its new behavioral targeting partner. Gannett now will be able to provide behaviorally targeted advertising available to national, regional and local advertisers across a network of more than 100 newspaper and broadcast Web sites that reach an audience of almost 23 million unique readers.
Revenue Science technology will be deployed for all of Gannett’s daily domestic community newspapers and broadcast Web properties, and USATODAY.com.
“Revenue Science has demonstrated a comprehensive understanding of our needs and how they can help us to expand and continue to offer maximum value to all of our advertisers,” said Jack Williams, President of Gannett Digital. “As the leader in behavioral targeting for online advertising, we believe Revenue Science can help Gannett to deliver improvements to our behaviorally targeted advertising program in terms of service, flexibility and overall performance.”
Revenue Science will enable Gannett to offer both pre-packaged, high-demand audiences such as “Lookers and Bookers” (travel buyers), “Tire Kickers” (automobile shoppers) and “Early Adopters” (consumer technology enthusiasts), as well as audience segments customized to the needs of specific campaigns. Through Revenue Science’s audience creation technology, Gannett will be able to build and refine audiences in real time to achieve the optimal mix of reach and relevancy for advertisers.
A recent study by JupiterResearch found that advertisers using behavioral targeting had 17 percent greater satisfaction with their online campaigns than others, making sophisticated behavioral targeting a critical capability for major media companies like Gannett.
“We are very excited to work with Gannett and help them take their behavioral targeting to the next level,” said Brad Hefta-Gaub, SVP and GM publisher services for Revenue Science. “Our years of experience working with the world's premium publishers and brand advertisers will allow us to simply and easily scale across all of Gannett’s properties to create their own behavioral targeting network powered by Revenue Science technology.”
About Gannett
Gannett Co., Inc. is a leading international news and information company that publishes 90 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes more than 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.
About Revenue Science, Inc.
Revenue Science is the leader in behavioral targeting for brand and search advertising that connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviorally targeted solutions to the world’s top brand advertisers and premium media properties. Revenue Science serves more behaviorally targeted ads than any other company in the world. For more information, visit www.revenuescience.com.