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Revenue Science Names Monty Hudson as Vice President of Media Development for Behavioral Targeting Network
NEW YORK (November 9, 2006) — Revenue Science, Inc., the leader in behavioral targeting for brand and direct response advertising, today announced that Monty Hudson has joined the company as vice president of media development for the Revenue Science Behavioral Targeting Network. Hudson will be responsible for managing and optimizing the ongoing relationships of all network publisher partners.
“With Monty’s background in online advertising sales, as well as his understanding of a successful partnership strategy, we’re excited for him to build upon the opportunities that Revenue Science has created as the leader of behavioral targeting,” said Hirsch.
Hudson brings a wealth of talent and experience in the online advertising space to Revenue Science. Prior to joining the company, Hudson was a sales executive at online advertising networks Fastclick and ValueClick, where he led sales efforts and managed major agency and performance advertising accounts.
Previous to those positions, Hudson was national sales manager for a major business publication’s online properties. Responsible for product positioning, inventory management, and leading a national sales team, he quadrupled online advertising revenue in his first year.
Hudson was the director of digital publishing for RioPort, developers of the first portable digital audio player, where he was responsible for online sales strategy, negotiating strategic partnerships, and utilizing technology to create new revenue channels for publishers.
“Revenue Science’s network offers unique opportunities for publishers to maximize the value of their properties and increase advertising revenue,” said Hudson. “I am eager to work with the great team here to cultivate high-value relationships that will strengthen its position as the industry’s premier behavioral targeting network.”
About Revenue Science, Inc.
Revenue Science is the leader in behavioral targeting for brand and direct response advertising that connects marketers to qualified audiences, enables publishers to increase revenue and creates a better consumer experience. Innovative publisher and advertiser programs provide behaviorally targeted solutions to the world's top brand advertisers and premium media properties. With clients like ESPN.com, Gannett, KelleyBlueBook.com, The Guardian.co.uk, Maxim.com, Reuters.com, Univison.com, and WashingtonPost.Newsweek Interactive, Revenue Science serves more behaviorally targeted ads than any other company. For more information, visit www.revenuescience.com.