Revenue Science provides a leading targeting platform and advertising marketplace
that connect people to engaging advertising with the most advanced behavioral and targeting capabilities available.
Press Releases
Revenue Science Launches Howtotarget.com to Educate Industry About Behavioral Targeting
NEW YORK (March 26, 2007) — Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, today has announced the launch of www.howtotarget.com, a new website created to clear up the confusion about behavioral targeting.
Howtotarget.com features comprehensive content from around the Web about behavioral targeting, such as links to relevant articles, events, and success stories. Content will come from industry experts and eventually grow to include an interactive section where users can share their questions, ideas and experiences with behavioral targeting.
“We saw that there is a need for a simple, yet informative Web site that explains both the basics and the details of targeting, from re-targeting™ to behavioral and beyond,” said Marla Schimke, vice president of marketing at Revenue Science. “Our hope with this site is to strengthen the understanding of behavioral targeting, so that everyone can work together more efficiently.”
Visitors to Howtotarget.com will be able to gain key insights about one of the fastest growing online advertising models. By having current content in one location, all those involved with and interested in behavioral targeting won’t have to waste time and energy looking for information.
“As a behavioral targeting writer, I’m glad to see a website that clearly and concisely explains the technology, the industry, and the benefits of using behavioral targeting,” said Rob Graham, author of Fishing From A Barrel: Using Behavioral Targeting to Reach the Right People with the Right Ads at the Right Time. “This is information that online marketers need. Behavioral targeting isn’t a passing fad. I predict that within the decade, all online marketing will be driven by behavioral targeting in some way.”
“We’re proud of being the behavioral targeting leader and feel that we have a certain responsibility to the industry,” said Schimke. “We believe providing a one-stop-shop for behavioral targeting information will enable everyone from advertisers to publishers, to educate themselves and ultimately lead to more, smarter behavioral targeting use and better results”.
About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages more than 1 billion behaviors a day with access to over 100 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like AOL.com, ESPN.com, Financial Times, Gannett, Jumpstart Automotive Media, NikkeiNet, The Guardian.co.uk, Reuters.com, Univison.com, WashingtonPost.Newsweek Interactive, and Wall Street Journal Digital. Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.