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Revenue Science Names Mike Blacker Director of Business Development

NEW YORK (April 5, 2007) — Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, today announced that Mike Blacker has joined the company as director of business development. Blacker will be responsible for seeking and obtaining partnerships with large web-based publishers to implement Revenue Science’s leading on-site behavioral targeting technology.

“With an impressive background in sales and business development in the online media space, Mike’s knowledge will greatly benefit Revenue Science as we continue to partner with the leading Internet publishers,’ said Monty Hudson, vice president of media development for Revenue Science.

Blacker’s deep sales experience stems from his work in the mid to late 1990’s with early Internet companies Infoseek and CBS Sportsline, where he helped develop and sell some of the earliest online ad programs. Blacker honed his sales and business development expertise while working with companies such as Accenture, Citrix Online, and most recently, Rincon Technology.

“I’m really thrilled to be working for the behavioral targeting leader,” said Blacker. “I’m confident that my broad experience in business development will enable Revenue Science to build new client relationships and continue to increase the impact behavioral targeting has on the industry.”

About Revenue Science, Inc.

Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages more than 1 billion behaviors a day with access to over 100 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like AOL.com, ESPN.com, Financial Times, Gannett, Jumpstart Automotive Media, NikkeiNet, The Guardian.co.uk, Reuters.com, Univison.com, WashingtonPost.Newsweek Interactive, and Wall Street Journal Digital. Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.

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