Revenue Science provides a leading targeting platform and advertising marketplace
that connect people to engaging advertising with the most advanced behavioral and targeting capabilities available.
Press Releases
Revenue Science Launches New Seasonal Segments Targeting Summer Shoppers
NEW YORK (May 27, 2008) — Revenue Science, Inc., offering the most widely-adopted, powerful and flexible behavioral targeting technology for digital media, today announced the launch of three new behavioral audiences segments targeting buyers of popular summer season products and services. The segments, Summer Seasonal Shoppers, Summer Travelers and Summer Outdoor Enthusiasts, allow marketers to ensure the right people are getting their message at the right time.
The three segments combine intent-based data into valuable targetable segments based on specific advertiser demand. The first, Summer Seasonal Shoppers, is perfect for retailers that offer a wide range of summer products-from swimwear to grills to cameras and everything in between. The Summer Travelers segment connects marketers with people in market for summer vacation rentals, leisure travel, hotels, rental cars, airfares, vacation, luxury vacation, cruises, and other family travel topics for the summer months. Finally, the Summer Outdoor Enthusiasts segment is comprised of nature-loving consumers who are interested in outdoor sporting goods and services for activities such as boating, cycling, hiking and more.
These new seasonal audiences are offered in addition to more than 75 targeted segments in nine different channels, including Video Gamers, Stock Traders, Diet & Fitness Enthusiasts, Pet Lovers, Corporate Technologists, and Luxury Auto Buyers. Combining these carefully crafted segments with Revenue Science's powerful Boolean Logic capabilities enable any marketer to access targeted audiences at scale.
"Our seasonal segments combine the power of behavioral targeting with timeliness to help ensure an effective campaign," said Monty Hudson, VP of Sales and Media at Revenue Science. "There's a relatively narrow window to target consumers based on summer seasonal behavior because they are ready to buy immediately. We've made that task incredibly easy for marketers with these segments."
About Revenue Science, Inc.
Revenue Science offers the most widely adopted, powerful, and flexible targeting technology
for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today,
the Revenue Science Targeting Marketplace manages billions of behaviors a day with access to over 120
million unique internet users, and makes them accessible to marketers and publishers to connect with an
engaged audience. With clients like Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital,
NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, and Wall Street Journal Digital, Revenue Science
serves more behaviorally targeted ads than any other company. For more information,
please visit www.revenuescience.com.