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AudienceScience Enhances National Sales Force
New York—March 31, 2010—AudienceScience, a targeting technology company driving digital media success, announced today that it has enhanced its national sales team with the appointments of a national vice president of sales, as well as East and West sales directors.
Dan Hurwitz, after successfully acting as vice president of sales, East, has been promoted to vice president of national sales. In this role, Dan is responsible for overseeing AudienceScience's direct sales efforts, managing the company's national sales and fostering the advancement of strategic advertiser partnerships. Prior to joining AudienceScience, Dan built and managed the advertising sales team at XM Satellite Radio, helping to create and sell unique advertising programs around their digital platform. He has also held sales management positions at AOL, NBCinternet and About.com. A 16 year veteran of the advertising business, Dan’s passion continues to focus on helping marketers understand how the right content, data and technology can improve a brand’s marketing efforts.
Replacing Hurwitz as the new director of sales, East is Scott Travis, who has been with AudienceScience for nearly three years as a sales manager. In his new role, he will oversee sales management for the Chicago, Boston, New York and Atlanta offices. Scott has been in the digital sales space for over 12 years having held the position of sales manager at 24/7 Media, national sales director at AOL and sales director at XM Satellite Radio. Scott’s strong relationships with some of AudienceScience’s top clients has contributed to the company’s recent exciting growth.
New to AudienceScience is Monica Seebohm, who has been appointed director of sales, West. Monica joins AudienceScience with over two decades of experience in the media space, the last ten in interactive. Previously, Monica was director of sales, Northwest at AOL, manager, Strategic Accounts at ValueClick and, most recently, director at InterCLICK. She has extensive experience managing national accounts and has well established relationships in the online advertising community. A native of Cincinatti, Ohio, Monica received a bachelor’s degree in Communications Arts and Certificate in Business Administration and an master’s degree in Communications Arts from the University of Cincinnati.
“We are thrilled to recognize Dan and Scott for their years of exemplary work here at AudienceScience, and have the utmost confidence in their ability to continue to drive our growth and success in these instrumental new roles,” said Denise Colella, CRO, AudienceScience. “We are also delighted to welcome Monica to our team and look forward to her contributions to the success of the west coast team and the company as a whole.”About AudienceScience:
AudienceScience technology provides a gateway enabling universal access to audiences. This integrated audience platform, The Audience Gateway, drives digital media success. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, NikkeiNet, SKECHERS, and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com/
Media Contact:
Morgan McDowell
blast! PR on behalf of AudienceScience
morgan@blastpr.com
O: 773-681-0768
M: 919-810-2360