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cci to Adopt AudienceScience’s Integrated Audience Targeting Platform to Drive Sophisticated Online Targeting
New York—21 April, 2010—AudienceScience, a targeting technology company driving digital marketing success, has announced that leading interactive business, Cyber Communications Inc (cci), a subsidiary of Dentsu, Japan’s number one advertising agency, will be implementing The Audience Gateway™, its market leading Audience Targeting Platform.
The platform will enable cci to collect, collate and manage huge volumes of data from multiple sources to build precisely defined audiences for targeting. By integrating The Audience Gateway into its current technologies, cci will develop innovative solutions to support the increasingly sophisticated targeting needs of its clients.
As a business, cci is committed to driving forward the Japanese online advertising industry by adopting and developing innovative advertising solutions for the market. Combining the power of AudienceScience’s platform with its existing technologies and experience will allow it to help its clients deliver more relevant, effective campaigns through the use of advanced audience targeting.
Jeff Hirsch, CEO at AudienceScience said “This deal, with one of the leading advertising agencies in one of the world’s largest advertising markets, highlights the growing importance internationally of data-driven audience targeting and we are pleased that AudienceScience is very much at the forefront of empowering this.”About AudienceScience:
AudienceScience technology provides a gateway enabling universal access to online audiences. This integrated audience platform, The Audience Gateway, drives digital media success. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including BBC Worldwide, Financial Times, Haymarket Consumer Media, New York Times Digital, News Corp and News International and Virgin Media. For more information, please visit www.AudienceScience.com/uk.
Media Contact:
Ben Powell, Loudmouth PR
Tel: 020 7981 9859
E-mail: benp@loudmouthpr.co.uk