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Hachette Filipacchi Embraces Advanced Audience Targeting by Adopting AudienceScience’s Targeting Platform
London—21 May, 2010—AudienceScience, a targeting technology company driving digital marketing success, announces that leading publishing house, Hachette Filipacchi UK, will be adopting its audience targeting platform, The Audience Gateway, to build unique target audiences in order to enhance further the relevancy and value of its inventory to its advertisers.
Hachette Filipacchi, whose brands include Elle, Red, Digital Spy and Sugar, is the latest premium publisher to appoint AudienceScience to better understand visitors to their brand’s websites and use this information to offer their advertisers an even deeper relationship with the right target audiences. Other premium publishers who use AudienceScience’s targeting technology include the Financial Times, News International and Virgin Media.
Jonathan Asfaw, Commercial Director at Hachette Filipacchi UK comments: “As a business we are committed to providing our advertisers with the ability to reach their target audience as efficiently and effectively as possible while also providing the most relevant experience for our visitors. AudienceScience’s proven technology gives us the flexibility we need to support these aims and enhance our offering to both parties.”
Stuart Colman, Managing Director of European Operations said: “We are delighted that Hachette Filipacchi has chosen to adopt our platform to help develop its online audience strategy. This is again testament to the value of our targeting technology, which is helping to power the vast majority of UK premium publishers.”
About AudienceScience:
AudienceScience technology provides a gateway enabling universal access to online audiences. This integrated audience platform, The Audience Gateway, drives digital marketing success. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including BBC Worldwide, Financial Times, Haymarket Consumer Media, New York Times Digital, News Corp and News International and Virgin Media. For more information, please visit www.AudienceScience.co.uk.
Media Contact:
Kim van Haeften, Loudmouth PR
Tel: 07760 177699
E-mail: kimvh@loudmouthpr.co.uk